News

1.

Name of the issuer

British Sky Broadcasting Group plc 

2.

State whether the notification relates to (i) a

transaction notified in accordance with DTR 3.1.2 R, 

(ii) a disclosure made in accordance 

LR 9.8.6R(1) or

(iii) a disclosure made in accordance with section 793 of the Companies Act (2006).

In relation to (i) above

3.

Name of person discharging managerial

responsibilities/director

Andrew Higginson 

4.

State whether notification relates to a person

connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

-

5.

Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a nonbeneficial

interest 1

Person referred to in 3 above 

6.

Description of shares (including class), debentures or derivatives or financial instruments relating to shares

Ordinary shares of 50p each

7.

Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

Person referred to in 3 above 

8.

State the nature of the transaction

Acquisition of ordinary shares via the Company's dividend re-investment plan

9.

Number of shares, debentures or financial

instruments relating to shares acquired

42

10.

Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

0.000002%

11.

Number of shares, debentures or financial

instruments relating to shares disposed

- 

12.

Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

- 

13.

Price per share or value of transaction

£5.414025 

14.

Date and place of transaction

16 November 2009 

London Stock Exchange 

15.

Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

2,573 ordinary shares of 50p each representing 0.0001% of the issued class

16.

Date issuer informed of transaction

17 November 2009 

17.

Date of grant

18.

Period during which or date on which exercisable

19.

Total amount paid (if any) for grant of the option

20.

Description of shares or debentures involved (class and number)

21.

Exercise price (if fixed at time of grant) or

indication that price is to be fixed at the time of exercise

22.

Total number of shares or debentures over which options held following notification

23.

Any additional information

24.

Name of contact and telephone number for queries

Alex Jones 020 7705 3081 

Name of authorised official of issuer responsible for making notification

Date of notification ____17 November 2009 _______________________________________

(1)

An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.

(2)

An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.

(3)

An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24.

(4)

An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.